EXECUTIVE SUMMARY
The US-Brazil sports industry is under a unique cycle, with the 2026 FIFA World Cup, the FIFA Club World Cup, the Olympic Games, and the continued expansion of international leagues creating unprecedented opportunities for brands. Yet, the biggest opportunity no longer lies in sponsorship alone. And, unlike in the past, it is available to all companies, big and small.
Today, the brands that generate the greatest business impact are those capable of transforming sporting moments into continuous conversations across owned platforms, social media, creators, and community channels. Rather than treating sports as a short-term campaign, they build long-term content ecosystems that strengthen relationships with audiences before, during, and long after the final whistle. Smart brands don't even need media rights to win big.
This webinar brings together business leaders, entrepreneurs, industry experts, content strategy and brand marketing experts to discuss how organizations can rethink their approach to sports marketing in an increasingly digital and audience-driven landscape.
OBJECTIVES
The webinar aims to:
-Explore how audience behavior around sports has evolved in the digital era.
- Understand how streaming platforms, social media and creators are reshaping sports consumption.
-Demonstrate why owned content has become one of the most valuable assets for brands during major sporting events.
-Share practical frameworks for transforming sponsorships into long-term marketing platforms.
-Provide real-world perspectives from sports organizations, media companies and brand leaders.
-Showcase how all brands, big or small, can capitalize sports moments.
FORMAT
Two panels of 60 minutes each:
Session 1 - 1:00 PM ET
-Marcos Peres,President, Sports - Content CO (speaker / moderator)
-Mauro Silva, 1994 FIFA World Cup Champion in the United States & Vice President of the Federação Paulista de Futebol (FPF)
-Pedro Araújo,Chief Marketing Officer - Orlando City SC | Orlando Pride
-Seth Burton,UCLA Head of Communications | Former VP of Content & Comms - Los Angeles Football Club (MLS) and Los Angeles Clippers (NBA)
✅From World Cup Glory to Soccer's Next Growth Era
As soccer's momentum accelerates across the United States, this panel brings together leaders shaping the sport from every angle - clubs, federations, communications, and global competition. Featuring FIFA World Cup champion Mauro Silva, whose journey spans winning the 1994 World Cup in the US to helping lead the future of Brazilian football, alongside executives from Orlando City SC (MLS), Orlando Pride (NWSL), UCLA, and major professional sports organizations, the discussion will explore the evolving business of soccer, emerging commercial opportunities for brands, and the growing relationship between Brazil and the US.
Expect valuable insights into fan engagement, marketing, media, and the trends defining soccer's next chapter ahead of a landmark era for the sport in North America.
Session 2 - 2:00 PM ET
-Leonardo Stamillo, CEO - Content CO (Speaker / Moderator)
-Rafael Sbarai,Product Marketing Director - Livemode / CazéTV
-Felipe Kozlowski, Meta - Global Partnerships Lead (TBC)
-Ricardo Cardenas, Creative Director-Leagues Cup 2026
✅How Digital Platforms Are Transforming the Modern Sports Fan
The way fans experience sports has evolved far beyond the final whistle. From streaming services and YouTube to social media creators, short-form video, and second-screen experiences, digital platforms are reshaping how audiences discover, consume, and engage with live sports.
This session explores the rapidly changing content ecosystem that is redefining fan engagement and creating new opportunities for brands to connect with audiences year-round. Hear from industry leaders at the forefront of sports media, digital content, and fan experience as they discuss the trends, platforms, and strategies driving the future of sports marketing.
